The Chinese animation leader Fantawild just announced the release date for its latest Boonie Bears film. Boonie Bears: The Wild Life, a film with a sleek sci-fi touch, will carry on the company’s tradition to hit cinemas in China on January 25th, 2020, the first day of the Chinese New Year. The film is now available for acquisitions globally at AFM.
In the film, a thrilling new place opens on Pine Tree Mountain, “Wild Life”, that offers a legendary experience. By wearing a gene-altering bracelet, guests can transform themselves into a variety of animals! Vick discovers that Wild life is hosting a competition with a massive grand prize and decides to enter. He teams up with Bramble and a mysterious man named Leon, astonishingly winning the tournament! Soon afterward, Leon is caught trying to secretly copy the park data by the owner, Tom, and Vick discovers that hybrid guests are going feral and attacking others...
“This is the first time in the Chinese animation industry that we turned human beings into animals, which is also more demanding on the production side,” says Daisy Shang, Executive President of Fantawild Group & President of Fantawild Animation, “for this, we have developed a special rigging system to combine the transformed human beings with animals, and the final result is very subtle and realistic.”
The film is the seventh installment of the Boonie Bears franchise, a household name in China and a global brand with its footprints in over 100 countries and territories. The previous six films have performed well in the box office with a total of over $415 million, each surpassing its predecessors. The latest Boonie Bears film Blast into the Past made $106 million, surpassing the Chinese box office of Kung Fu Panda 2.
“We have been producing a Boonie Bears film each year for seven consecutive years, and it is the audience’s positive feedback that gave us the confidence and motivation to continue to do so,” shares Ben Li, Deputy General Manager of Fantawild Animation, “as always, we’ll not only treat the audience with a visual feast but also aim to make every age group laugh and enjoy the story.”
Boonie Bears is the tentpole brand of Fantawild Animation, one of the biggest entertainment companies in China. The brand has so far had 300+ billion clicks on digital platforms and produces over $735 million annually in merchandising sales worldwide.