The licensing business of the "Boonie Bears" brand covers many fields, such as toys, stationary, home furnishing, food, beverages, children's wear, children's shoes, games, decoration materials, and themed activities. As of now, there are more than 2000 kinds of "Boonie Bears" products on market, with a sales figure of over 2 billion RMB.
Fantawild's partners on the licensing business of the "Boonie Bears" brand are over 100, including many influential brands like Yili Group, Infiniti, Kraft, Anta, etc., increasing the competitiveness as well as influence of the "Boonie Bears" brand.